From A to B for free - how Sponsored rides with Robo-Taxis and People Movers will enhance journeys (4.screen)

Sep 9, 2021 Conference

From A to B for free - how Sponsored rides with Robo-Taxis and People Movers will enhance journeys (4.screen)

Schedule 04:30 PM–04:45 PM
Location Hall B1, Vision Stage
  • Autonomous Driving
  • Mobility as a Service / Shared Mobility
  • Connectivity
It is a casual Friday, and you are about to go for dinner with your friends at a fancy new restaurant in downtown Munich. Yet the thought of congested roads, bad parking situations and crowded trains threatens to ruin the evening.   Now imagine - you walk out the door, a Robo-Taxi arrives, drops you off at the door and the ride is paid by the restaurant - how great is that!   Is this scenario realistic? With the shift in user behaviour from owning a car to on-demand use, new business models are emerging around the globe - from car sharing to ride-hailing, driven by Uber, Lyft, DiDi & Co. However one big innovation is yet to come: Robo-Taxis or People Mover that pick up and drop off passengers in urban areas for shopping or dining, for example. Compared to today's conventional taxis, the cost of these taxi services or People Movers will drop sharply over time. When prices drop below 30¢/ kilometre and approach customer acquisition standards like €2/ conversion, a new space for business models opens up: sponsored rides.   In this future, local businesses like restaurants or shops pay for your ride if you eat or shop there, just like how your favourite pizza restaurant delivers for free if your order is worth more than €15.   The destinations you drive to benefit in several ways, for example by finding and attracting more customers or using car parks as pop-up terraces. While Robo-Taxis are still a long way off, this model already works with shared mobility, as Share Now shows, and with car subscriptions. Digital platforms that connect local businesses with mobility are necessary and will emerge in the next few years to enable this new trend of sponsored rides. The question is - where will your sponsored ride take you?