The automotive industry has been in a state of constant change, with a range of challenges to be addressed. Sustainability is becoming a fundamental business driver and enabler, a shift to digital, software and electronics for Automotive value creation. Clients' expectations are exponentially rising, with a focus on sustainability, convenience, affordability and customer experience. To address these challenges, the "How" is just as important as the "What". To be successful, inspire people by creating a compelling vision, empowering and engaging managers and the broader public.