After this Crisis, Let’s Make Business More Beautiful

Sep 7, 2021 Conference

After this Crisis, Let’s Make Business More Beautiful

Schedule 11:15 AM–11:45 AM
Location Hall B2, Summit Stage
  • Sustainability
There is no going back to business-as-usual after the COVID-19 pandemic. Tim Leberecht, founder of the House of Beautiful Business, believes we are facing a critical choice: on the one hand, we can enable the ultimate victory of ruthless optimization. An alliance of economism, dataism, and surveillance promoting the kind of data-driven digital Taylorism that seeks to optimize our productivity above everything else.    There is an alternative though: business that is soft, soulful, and socially responsible. Business that allows us to feel good, do good, and feel more. Business that is in tune with nature and is not just human-centered but respects all life on earth. Business that makes us feel alive. In short: business that is beautiful, not just efficient. He proposes three concrete principles to foster our humanity and build a beautiful business. Drawing from the arts, his background in the humanities, as much as his 15 years in the design and innovation industry in Silicon Valley, Leberecht provides a thought-provoking and optimistic outlook on the future of work in times of exponential change.   Tim Leberecht is a German-American author and entrepreneur, and the co-founder and co-curator of the House of Beautiful Business, a global think tank and community with an annual gathering in Lisbon that brings together leaders and changemakers with the mission to humanize business in an age of machines.   Previously, Leberecht served as the chief marketing officer of NBBJ, a global design and architecture firm. From 2006 to 2013, he was the chief marketing officer of product design and innovation consultancy Frog Design.   He has given talks at companies and organizations worldwide, and has spoken at conferences including AI Masters, DLD, Future Day, HSM Expo, LinkedIn Talent Connect, New Cities Summit, Online Marketing Rockstars, Re:publica, SXSW, The Conference, The Economist Big Rethink, The Next Web, WOBI, and the World Economic Forum. His TED Talks “3 Ways to (Usefully) Lose Control of Your Brand” and “4 Ways to Build a Human Company in the Age of Machines” have been viewed 2.5 million times to date.    Leberecht is the author of the book The Business Romantic (HarperCollins, 2015), which has been translated into nine languages to date. His writing regularly appears in publications such as Entrepreneur, Fast Company, Forbes, Fortune, Harvard Business Review, Inc, Psychology Today, Quartz, and Wired. He is the co-publisher of the Book of Beautiful Business (2019), an anthology of more than 40 voices exploring new visions for the future of labor, leadership, and love, and the co-host of the Next Visions and Masters of Business Arts podcast and the House of Beautiful Business Living Room Sessions. His new book, The End of Winning, was released in August.