A holistic Approach to Customer Experiences

Sep 10, 2021 Virtual

A holistic Approach to Customer Experiences

Schedule 03:00 PM–03:30 PM
Location Online, Virtual Summit Main Stage
  • Automotive
  • Sustainability
  • New Work
  • Connectivity
The automotive industry is transforming from selling cars to selling digital products and services so automakers must move from a hardware business to an experience business. Creating personalized customer experiences is a focus in many consumer industries but automakers have the unique challenge to integrate compelling digital experiences with the vehicle. They must consider the entire customer lifecycle from pre-sale, ownership, and service, and beyond. Success requires intense focus on the user experience, new agile development methods, enabling technologies and organization and cultural implications. Get a look at IBM’s Interactive Studio in Berlin where are our automotive and design experts are discussing how automakers and mobility service providers are creating holistic user experiences and what lessons can be learned.    This Top-Level Keynote is hosted by Stefan Schumacher (IBM).