Effective marketing both on-site and online is part of any successful trade fair presentation. Highlight your brand and utilise the IAA’s offline and online channels to optimally reach your target group. Benefit from the many different types of advertising as you design your marketing campaign and reach your individual marketing goals. Please find our offers here.
Berlin, December 19, 2019
To support you in the best way possible with the preparation of your trade show appearance, all important information for organization, planning, stand building, logistics and handling are summarized in the "Organizational and Technical Regulations". It is the central reference book for all questions about organization and planning of the IAA.
Changes as well as important notes and rules are specially marked in grey. Please note the following points in particular:
Please forward the regulations to the companies planning and building your stand.
The digital document will be updated regularly until the beginning of the event.
Berlin, October 31, 2019
Publishers of unofficial exhibitor directories target exhibitors in the run up to trade fairs, offering to provide them with entries in inferior, sub-standard online directories. Their terms may stipulate long-term obligations to pay several thousand euros – which are generally hidden in the fine print. Well-known examples are the directory "Expoguide" and the "International Fairs Directory". Letters and forms of these two online directories are shown here.
As the organizer of the IAA Cars and IAA Commercial Vehicles and publisher of the catalogue of IAA exhibitors, the VDA points out that we have no contractual connections of any kind with any of these publishers.
AUMA (Association of the German Trade Fair Industry) has been advising exhibitors concerned regarding unofficial exhibitor directories. AUMA has documented several hundred cases of unofficial entry offers for exhibitor directories. The information provided by AUMA aims to make exhibitors aware of the illicit activities of the publishers of unofficial directories and to provide assistance to the exhibitors concerned. We wish to draw your attention to the homepage of AUMA.
The production and billing of your official and obligatory entry in the exhibitor directory and other trade fair media will be carried out by Messe Frankfurt Medien und Service GmbH. To edit your entry, please use the login data sent to you after the start of May 2019.