Modellvorstellung auf der IAA

Advantages & Formats

Only those who are ready for change can play a role in shaping the future. We are definitely prepared, and we are already thinking of ways to transform the IAA. Are you ready? The stage is yours.

Discover the new formats IAA Exhibition, IAA Experience, IAA Career and IAA Conference.

The stage is yours!

Experience the world of transport & logistics of the future in all its facets. The IAA Commercial Vehicles 2020 is the leading platform that not only exhibits the latest innovations, but also takes visitors directly into new mobility concepts. The future brings new challenges, perspectives and opportunities. We bring the industry together for dialogue - talk to us.

Secure a stage for your brand presentation now and provide the decisive arguments for decision-makers and multipliers from industry, media and politics as well as potential customers. The entire value chain of transport, logistics and urban mobility takes place here. Show in which area you are an expert. We offer prominent positioning for manufacturers, established companies from the tech and IT sector, infrastructure providers and young, up-and-coming teams.

IAA Packages: With IAA Packages, your organisational effort before and during the IAA is reduced to a minimum and you can concentrate on the most important things: Making contacts, holding discussions and closing deals.

Guided Tours: Our Guided Tours give your customers a compact and balanced overview. You meet decision-makers and trade visitors directly and have an optimal stage to put yourself in the limelight - with the advantage of having all your products at your stand.

Advertising opportunities: No matter if sponsoring, IAA App, publications or – benefit from the multitude of different advertising forms to successfully create your individual marketing objectives.

4 Pillars of the IAA Commercial Vehicles

The four pillars of the IAA - IAA Conference, IAA Experience, IAA Exhibition and IAA Career - offer a variety of opportunities to present your own product portfolio and innovative solutions to an international audience. Whether individual elements or several, whether static or in motion. On the following pages you will learn about your possibilities.

IAA Exhibition

Help define what counts tomorrow. We are transforming exhibition space into showrooms of the future.

Intelligent solutions for mobility, transport & logistics are changing the world. The IAA Exhibition shows exactly how this works. With a mixture of over 100 years of tradition and expertise and forward-looking concepts, the IAA Commercial Vehicles 2020 will be the decisive place for the future shapers of the industry. Unleash the fascination of your products and use your exhibits to create amazement, new insights and spectacular brand presentations. Present yourself networked, efficiently, digitally, interactively and, above all, in a way that appeals to the public. We will show you how you can actively help shape the IAA of tomorrow.

The stage is all yours: Connect with your target group, the press, and opinion leaders. A diverse range of concepts, events, and modules are waiting in the wings, offering a space for your ideas and individual presentation ideas.


No other platform for commercial vehicles is as international as the IAA. That is why we are positioning ourselves in such a way that this potential can be used in as many different ways as possible.

The IAA offers a shorter exhibition period from 23. - 25. September for start-ups, digital companies, energy suppliers, providers of intermodal city logistics, universities and many other organisations. Future mobility and city logistics will be presented and discussed, and the concepts will be developed further. This period includes the press day, and also gives participating companies three days for concentrating on B2B matchmaking and knowledge transfer. A smart stand concept also helps small companies to make their trade fair presentation efficient, for instance with theme parks or exhibition stand packages.

More informations about the IAA Tech you can find here.

New Bus Area at IAA Exhibition

The bus hall will be a new focus at the IAA in 2020.

Bus manufacturers and suppliers can enhance their presence using attractive advertising opportunities both within and outside the exhibition grounds. Visitors can actively experience buses in a way that will whet their appetite for more. There will be a world dedicated to buses, which will entrance visitors. The new bus area will offer a unique and powerful platform for networking at the largest international forum for commercial vehicles.

Your options for presentation:

  • Take part by providing a shuttle bus for the show grounds.
  • Provide one of the shuttle buses collecting visitors from the train station or the airport and directly to you.
  • Events on the most up-to-date bus topics.

More informations about the Bus Area you can find here.

IAA Experience

A unique experience for everyone. We present the world of mobility in all its many dimensions.

Offer your customers at the IAA Experience the opportunity to experience the future of transport in new, dynamic dimensions. Central or decentralised test drives, demonstrations at your stand or on shared platforms and communal areas are available for the staging that suits your products. The pulsating grounds of the IAA will be the ideal demonstration area for presenting your technologies. Inspire with entertainment and convince with industry content.

The stage is all yours: Whether it's electrical charging on site, VR-experience, interactive exhibits, test tracks, your own event formats - use the whole range from voltage to spectacle. Your visitors become participants and your brand stand becomes the interface between your products and customers.

IAA Conference

Europe's most important dialogue and networking platform on the future of transport.

At the IAA Conference, visitors become part of Europe's most important dialogue and networking platform on the future of transport with exciting talks, stories, debates, keynotes and more. It takes the discourse on future-relevant topics such as artificial intelligence, alternative drives, solutions for climate change or smart cities to a new level. Top-class CEOs, visionaries, lateral thinkers and inspiring personalities from society, science, politics, the tech scene and the international automotive and commercial vehicle industry will share their visions and ideas on site. Further Information about IAA Conference

IAA Career

The IAA as a career platform for your employer branding and recruiting.

The IAA is the central stage for everyone who wants to make a difference: visionaries, experts, young professionals and potential trainees. Show yourself as an attractive employer at the career meeting for the professional future of the commercial vehicle and logistics industry. Tomorrow's trainees, young talents and young digital experts are looking for new paths for the future - make sure that these paths lead to you by participating in our "IAA Career Rally".

The stage is all yours: Do you want to offer career prospects to students, graduates and young professionals in the fields of engineering, mechanical engineering, electrical engineering, IT and design, and to meet this target group face-to-face? This is where the wide-ranging activities and activation measures in the IAA Career Package can help – you can take part as an employer, demonstrating what you have to offer to the experts of tomorrow!