Bridgestone reveals portfolio to conquer global mobility challenges and fulfil the promise of CASE at IAA 2019
Bridgestone booth: Hall 8.0 – Stand C50.
Press days: 10 – 11 September. Trade days: 12 – 13 September. Public days: 14 – 22 September.
At this year’s 68th annual International Motor Show (IAA) in Frankfurt, Bridgestone will be showcasing its comprehensive portfolio and revealing the pioneering work that is helping to shape the future of mobility.
In a time when global macro trends, such as urbanisation, dwindling natural resources, climate change, and CASE mobility, are challenging the automotive ecosystem, Bridgestone is transforming from a premium tyre producer to a mobility solutions leader. Combining its tyre industry expertise, leading strengths in R&D, a unique understanding of road users, and its developing digital capabilities, Bridgestone is pioneering new products, technologies and mobility solutions to meet the evolving needs of its customers and the world it belongs to.
Transforming to meet evolving needs
In response to the challenges now faced by road users, Bridgestone is pioneering a strong range of mobility solutions and digital applications that are helping meet its customers’ needs. Examples that can be discovered at the Bridgestone booth include:
Pioneering the future of the tyre
For Bridgestone, overcoming today’s mobility challenges and making the CASE future a reality isn’t just about developing digital solutions. The business is pioneering a range of new technologies to develop the tyre of the future and address these evolving demands. Here are Bridgestone’s tyre technologies that will be present at IAA 2019:
These technologies can be found on Bridgestone’s Original Equipment tyres of many premium car brands such as Audi, BMW and Mercedes. Bridgestone is a trusted partner to the world’s premier car manufacturers. Last year, the company custom-engineered over 120 new original fitments for 15 world-renowned car manufacturers.
Bridgestone’s ‘Air-Free’ concept bicycles, which remove the risk of punctures, will also be on display at the booth. Using a unique structure of spokes, the ‘Air Free’ technology eliminates the need for tyres to be inflated with air. The technology also helps to improve resource efficiency, in comparison with traditional bicycles. IAA attendees will have the opportunity to test the ‘Air-Free’ concept bicycles and even take part in a game using them.
Flagship products on display
Bridgestone’s flagship winter, summer and all-season tyres will also be on display at IAA 2019:
All these flagships products on show feature the revolutionary DriveGuard Run-Flat Technology, enabling drivers to keep control and continue driving for 80km at speeds up to 80km/h – bringing extra convenience and safety to everyday drivers.
The Firestone line-up also on show
As well as the Bridgestone line-up, Firestone will also be represented at IAA 2019 with its following flagship winter, summer and all-season tyres on display:
Winterhawk 3 – specifically engineered to deliver everything drivers need when driving on winter roads: balance, responsiveness and ultra-reliable handling that drivers can always count on.
Pass by the Bridgestone booth to discover more about this strong range of tyres as well as the new technologies and mobility solutions pioneered to keep drivers going, no matter what.
Visitors will also have the chance to learn more about Bridgestone’s Worldwide Olympic and Paralympic partnership and its ‘Chase Your Dream, No Matter What’ campaign less than a year before Tokyo 2020 Summer Olympic Games taking place in the company’s hometown. Bridgestone is committed to improve the way people move, live, work and play by supporting the Olympic Movement as well as to inspire people of all ages, abilities and passions to chase their dream and overcome the obstacles they face on life’s journey.
Bridgestone Central European Region (BSCER), part of the world’s largest tyre and rubber company, distributes Bridgestone’s premium tyres and provides mobility solutions in Germany, Austria and Switzerland, as well as Denmark, Finland, Norway and Sweden. BSCER represents, by turnover, the most important European market for the company in the EMEA region. In total, the company employs around 450 staff in the Central Europe region, including 300 in Germany. The head office of the Central Europe region is located in Bad Homburg in Germany. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. That’s as true today as ever and means we’re trusted where it matters most: where the vehicle meets the road. We’re uncompromisingly focused on providing real solutions to the real problems that drivers face on the road every day. We deliver on this commitment with some of the industry’s most advanced factories, world-beating technologies and coveted partnerships including with several of the most respected automotive manufacturers. We’re proud to be the largest R&D spender in our industry, investing almost €800 million over the past year.
 Based on Bridgestone internal tests according to ISO28580 procedure considering Bridgestone Turanza T005 205/55R16 91H and Bridgestone Turanza T005 255/40R20 101W.
 Tests carried out by TÜV SÜD on the request of Bridgestone in October-November 2018 at ATP Papenburg (Germany) for dry & wet tests and at SPG in Sweden for snow & ice tests, with VW Golf 1.6 VII, on tyre size 195/65 R15. Blizzak LM005 compared to the performance of main competitors in the same segment: Continental WinterContact TS860, Michelin Alpin 6, Goodyear UltraGrip 9, Pirelli Cinturato Winter. Annex Report No. [713139853-BM]
 EU label A grade for WGI and awarded highest rating for wet-weather braking and lateral wet grip by independent tyre testing and certification body, TÜV SÜD. Reference: Compared to the performance of 4 main competitors in the same segment: Michelin Primacy 3, Continental Premium Contact 5, Good Year Efficient Grip Performance, Pirelli Cinturato P7. Test carried out by TÜV SÜD on the request of Bridgestone in April- July 2017 at ATP Papenburg on tyre size 205/55 R16 91V. Test car: VW Golf 7. Report No. 
 Compared to UniRoyal Rainsport 3, Kleber Dynaxer HP3, Fulda EcoControl HP, Nexen NBlue HD+. Test carried out by TÜV SÜD on the request of Bridgestone between July and September 2016 at ATP Papenburg on tyre size 205/55 R16 91V. Test car: VW Golf 7. Report No. 713086643.