Vorstellung eines neuen BMW-Modells auf der IAA

About the IAA

Shining steel, splendor and speed – for over a century now the IAA has guaranteed spectacular premieres and technological trends. But it is much more than a car show: It has developed into a leading forum for all aspects of mobility.

From a trade fair to the mobility forum

The IAA can look back at a tradition stretching over 120 years. Since its launch in 1897 the IAA has played a decisive role in the development of the automobile. And has repeatedly reinvented itself as the leading international forum for mobility. Responding to the constantly changing demands made on future mobility. This is equally true of the brands and companies exhibiting their latest products and services at the IAA: Whether electric or conventional drives, pure driving pleasure or connected, automated urban transport. Whether sports car manufacturers or providers of innovative services – the IAA represents a holistic view of mobility. Today. Tomorrow. And beyond.

„The automotive world will change more over the next ten years than it has during the course of the last 100 years.“

Dr. Wolfgang Porsche

Chairman of the Porsche AG Supervisory Board and the Porsche Automobil Holding SE