FAQs - Frequently Asked Questions

Here we have tried to provide answers to all the important - and most frequently - asked questions. A look at the FAQs might answer your questions, too.

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IAA in general

The IAA will take place in Munich from the 7th until the 12th of September 2021.

 

More information will follow later.

 

Participation in both formats ensures that all target groups are addressed. Both formats have a fundamentally different target group focus. With the division into Open Space and Summit, there is a clear separation of the target groups. The Summit focuses on B2B with the objectives innovation, education, exchange and information. The Summit is an exchange for people who rethink mobility: Mobility meets Professionals. In the Open Space B2C meets brand experience, image, dialogue and entertainment. The latest and efficient vehicles are shown as well as innovative concepts and the mobility solutions can be experienced directly on site: Mobility meets Everybody.

Yes, exhibitors who present themselves in the Summit and in the Open Space receive the area in the Open Space at a discounted price.

The IAA is no longer a purely physical event that takes place every 2 years. It will be the mobility and tech platform for the mobility of the future, which will combine the theme sovereignty with regard to all overarching mobility topics throughout the year and offer various physical and digital touchpoints. This enables a variety of participation possibilities, for example in the context of the Open Innovation Project or a podcast etc.

We expect the highest number of visitors at the weekend. The Summit will also be open to B2C visitors on Saturday and Sunday, offering automotive and mobility-savvy visitors the opportunity to see the technical innovations of the mobility and tech industries. This enables all visitor groups to get an idea of ​​how sustainable mobility is lived in the B2B and B2C area.

 

We cannot make any statements about the exact number of visitors. The concept of the new IAA in Munich includes many fundamentally different formats that make it difficult to make a forecast compared to the past. With the squares in the city center, a very high number of visitors is guaranteed due to their central location.

Yes, various sponsorship packages are currently being developed for all components.

IAA Open Space

Exclusive inner-city spaces become the stage for urban presentations, new formats and unique experiences, including visitor guarantee. The latest and efficient vehicles as well as innovative concepts - outside the exhibition halls - will be shown. In addition, the mobility solutions presented are made tangible on site. There visitors can test everything from automobiles, e-scooters to e-bikes.

The Open Space will be open from September 7th to 12th, 2021.Oon the 1st day it is expected to open leter than the Summit.

 

More information will follow later.

The minimum size is 50 square meters per exhibitor, separately declared areas are excluded. More information will follow later.

 

The maximum area is 1,000 sqm per exhibitor / brand.

This is theoretically possible, but will be examined specifically. The space in the open space is limited and should enable all exhibitors to present various aspects such as experience, information and entertainment.

Mobility concepts based on sustainable, innovative and transparent construction, which fit harmoniously into the overall picture of the squares are preferred. In all of the mobility solutions shown, there is a strong focus on emission-free and low-emission solutions. In contrast to classic brand presentations, elements that focus on dialogue and entertainment should also prevail in the open space. The exhibitors are obliged to balance their presentations CO2-neutrally. Further details are still to be defined.

According to the requirements of the City of Munich, the brand presentations must be implemented in a climate-neutral manner. More information will follow later.

A two-storey construction is currently possible on all available spaces.

The information is currently being collected and will be communicated promptly.

The following dates are planned for using the areas in the open space:

• Assembly: 2.9.2021 - 6.9.2021

• Dismantling: 13.9.2021 - 15.9.2021

 

Detailed information will follow at a later date.

The exact construction periods per day (night construction times, or 24/7) are currently being checked for all sites and may vary depending on the site. This must be taken into account in the planning.

A dynamic logistics concept will be developed in the course of further planning.

Detailed information will follow at a later date.

Yes, the conditions of the individual places are currently being determined and will be published as soon as possible.

Detailed information will follow at a later date.

Advertising measures are generally only possible within the rented stand space. However, clearly recognizable (special) sales campaigns are not permitted.

 

In the Residenzhöfe, orientation markings may be made by brands. Large-scale product and sales-oriented posters outside of optically shielded structures are not permitted. More details may follow.

The coordination with possible additional locations is still ongoing. More information will follow later.

The comprehensive security concept of the IAA is developed in close coordination with the security authorities of the city of Munich. Due to external circumstances, short-term adjustments may be necessary at any time. This does not replace the safety concepts of the exhibitors on their respective presentation areas (including the assembly and dismantling times). More information will follow later.

Detailed information will follow at a later date.

Authorities and organizers will prepare adequately for the expected flow of visitors. Proven concepts (such as for the Oktoberfest or bauma) are used as a basis and adapted accordingly. More information will follow later.

A sanitary concept is currently being developed.

The disposal concept is currently being developed.

IAA Blue Lane

An integral part of the new IAA concept is a multimodal transfer axis between the two event locations, spanning three spades: road, public transport & micromobility. The Blue Lane road should not be a pure transfer axis, but should be identified as a priority lane to enable test drives. It is currently planned to use the Blue Lane as a route on which transfer vehicles as well as demo vehicles and use cases will shuttle visitors between Summit and Open Space and thereby experience the future. The Blue Lane can also be used for individual test drives.

The Blue Lane should give the opportunity to enable test drives. Transfer vehicles will primarily be used to transport the large number of people who are to be shuttled between the Summit and the Open Space. In addition to common shuttle buses, the use of electric or hydrogen buses is also conceivable. Further details are currently being worked on.

The Blue Lane will run along the A94 from the trade fair via Prinzregentenstrasse to Königsplatz and will be marked as the IAA priority lane.

   

A test drive concept is currently being developed, both options (central starting point and decentralized departure points) are conceivable. More information will follow later.

There are three places in the open space that allow a direct or very close departure of test drives. This is the Königsplatz, which is directly connected to the Blue Lane, the Max-Joseph-Platz with an underground car park with 150 parking spaces, as well as the Wittelsbacherplatz and possibly the Odeonsplatz depending on the use of Ludwigstraße.

Shuttle buses, zero emission vehicles and car pooling vehicles with at least 2 passengers are allowed to drive on the Blue Lane. All vehicles must be approved by the StVZO.

If the vehicles drive purely electrically while driving on the Blue Lane, driving on the Blue Lane with PHEV’s with E-plates is conceivable.

The concept of the Blue Lane is currently being developed, further information will follow at a later date.

The concept of the Blue Lane is currently being developed, further information will follow at a later date.

We are currently still in the concept phase. More information will follow later.

The process-based parking concept is currently being developed. More information will follow later. It can be assumed that only a few additional areas are available.

Detailed information will follow at a later date.

Test drives outside of the Blue Lane can be planned independently by the manufacturers. The Blue Lane offers an ideal opportunity to offer a test track in city traffic.

There is no official test track outside of Blue Lane.

This functionality is being considered - the implementation for the IAA 2021 is still being examined.

Detailed information will follow at a later date.

The city council supports the Blue Lane as part of an overall project in which the feasibility of a proposed transfer axis and its elaboration for sustainable transport concepts and emission-free forms of drive are examined. The IAA represents the pilot test of a high occupancy vehicle lane on a given road and route. The goal is to permanently install the Blue Lane in 2023.

The IAA's traffic concept envisages the provision of parking spaces in the open-air area of ​​the trade fair in Munich Riem. This means that the Blue Lane can be used as the first touch and experience point for visitors on their way to the open space. A fully process-based parking concept for exhibitors and visitors is currently being developed taking into account inner-city parking garages.

Replacement vehicles can be temporarily stored on the grounds of Messe München. The charging infrastructure can also be installed there and the preparation and charging of vehicles can be carried out overnight.

The main loading capacities (especially overnight) will probably be located on the exhibition grounds. Detailed information on the places in the open space will follow at a later date.

There are already some public charging stations in the vicinity of the open space. The terms of use during the IAA are currently being coordinated. The right charging concept for all exhibitors is developed on the basis of the registration situation. Both central loading points and decentralized solutions are conceivable. More information will follow later.

IAA Summit

The technical core of the new IAA can be found in the Summit on the exhibition grounds. The focus is on innovations and content, because the Summit is an exchange for people who rethink mobility: Mobility meets Professionals. Personal contact is very important in everything - this is where the industry meets! The Summit shapes progress and guides the action for the industry. It is the leading event for press & professionals.

The summit will be open from September 7th to 12th, 2021. Detailed information about the opening times will follow at a later date.

The minimum size is 25 square meters per exhibitor, separately declared areas are excluded. More information will follow later.

 

The maximum area is 2,000 sqm per exhibitor / brand.

The price overview is expected to be available in autumn 2020.

Construction in the Summit will begin on August 28 and end on September 6, 2021.

Dismantling is planned from September 13 to September 16, 2021.

Yes, 24/7 building time is planned.

Yes, a fee-based advanced assembly is possible from August 24, 2021.

No, extended dismantling is not possible.

Yes, night conversions are possible. Detailed information will follow at a later date.

IAA Conference

The conference will take place from September 8-10, 2021.

All topics that deal with innovations of the mobility and tech industry in connection with mobility. But also education and matchmaking with the right players in the industry will be part of the event.

   

Detailed information will follow at a later date. If you are interested, please feel free to be listed as an interested party.

There will be general stages in the summit that can be used by all exhibitors for press conferences, product presentations and keynotes, for example on the first day of the summit. The slots are allocated in coordination with the program of the IAA Conference.

Detailed information will follow at a later date.

Detailed information will follow at a later date.

Press

Details will be worked out in summer. More information will follow later.

Detailed information is currently being developed and will follow at a later date.

Yes. Individual brandings can be implemented digitally.

Gastronomy

So-called “Preferred Partners” are used on the exhibition grounds. There is no caterer connection on your own stand space, which is also not the case in rented conference rooms.

A process-based catering concept is currently being developed for the open space. At some places (e.g. Marienplatz and Kaiserhof) the surrounding restaurateurs are involved. Detailed information is currently being developed and will follow at a later date.

 

If you are interested in participating in the gastronomy concept, we are happy to accept suggestions.

IAA App

We are currently working on a partner model.

Driving license registration / registration is planned for the IAA app. Details including an extensive data protection concept are still being worked out.

A comprehensive concept for equipping the IAA with sufficient data is currently being developed.

Ticketing

The exhibitor and his staff employed during the exhibition have a limited number of free exhibitor passes available. The number of free exhibitor passes is calculated as follows:

• Stand space up to 20 m²: 4 exhibitor passes

• For each additional 10 m² or part thereof: 1 exhibitor pass

Yes, the summit is open to all visitors at the weekend and is accessible with all valid ticket types.

Essencially, the open space in public places is accessible to everyone. As part of the IAA app, a concept for a participation fee that unlocks certain experiences, such as free use of local public transport, discounts in restaurants and beer gardens, competitions, etc. is under review.

No. There will be different ticket formats.

Yes, there will always be opportunities to buy tickets at various locations around the city.

The use is planned, further information will follow later.