Advertising opportunities

On this site you will find information regarding advertising opportunities and advertising material for the IAA 2019. The advertising possibilities are continuously updated.

Become part of IAA 2019!

On you can promote your company continuously over several weeks using various advertisement options. Detailed information on web banners, i.e. the different types, display periods, pricing as well as the order forms are available here as a download [PDF].

If you have any questions about the options, please do not hesitate to contact:


Telefon: +49 89 90119-515


To maximize your impact at the show, we offer you a wide-reaching medium, the IAA App 2019. You will have the opportunity to reach visitors directly by securing various advertising formats. The app provides visitors and customers all important information and news about the IAA 2019 on their smartphone, including popular features to help prepare and plan their event visit, as well as to quickly find their way on site.

Further information can be found in this document for download [PDF].

If you are interested or have any questions, please contact:
Ms. Nina Wendorff
Tel.: +49 30 897842-131

The VDA releases many different publications for the IAA. You can present your company in the following media:

Catalog and Exhibitor Directory (for exhibitors only)
In the catalog (print and e-catalog), exhibitors can book a range of different advertisements and bookmarks. The entry in the catalog and other event media, such as the exhibitor directory on, is obligatory for exhibitors and co-exhibitors alike.

Messe Frankfurt Medien und Service GmbH will send all relevant information, including access to your exhibition entry, by e-mail.

If you are interested or have any questions, please contact:

Messe Frankfurt Medien und Service GmbH
Publishing Services
Tel.: +49 69 75 75-51 31

IAA-Premiere Guide (for exhibitors only)
As a special service for national and international journalists as well as exhibitors, the VDA publishes the “IAA Premiere-Guide” which includes all global, European and German premieres presented at the IAA. In July 2019, exhibitors will receive a detailed e-mail by the VDA inviting them to participate in the Premiere-Guide. This service is free of charge.

If you are interested or have any questions, please contact:

Frau Katrin Kuhn
Telefon: +49 30 897842-133

Show your vehicles in action and give your visitors the chance to experience them live with the new participation formats of the IAA Experience. Whether it's with unique shows for the exciting test drives, on a tricky all-terrain course or via a creative exploration tour; set the stage at the IAA Cars 2019 with our exciting formats IAA Test Drive, IAA Off-road Parcours, IAA E-Move Track and IAA Kids World.

More information on formats and pricing can be found here.

The opportunity to register will become available in the coming months. Please feel free to contact our exhibitor service (Tel .: +49 (0) 30 897842-202 / -209; E-mail: to receive further information in advance.

Visually stimulating, interactive or multimedia-based: Messe Frankfurt offers many different advertising possibilities around the exhibition grounds in order to draw attention to your stand and to your products, such as advertising towers, mobile advertising cubes, big banners at entrance doors and hall passages as well as XL-posters.

Please note that all other advertising activities have to take place at your own stand and must not cause any obstructions and disturbances on aisles or adjacent stands. This also applies to hand-outs, distribution of flyers or give-aways by hosts on the premises. Exceptions to this are participants of the Sponsoring campaign.

More about this topic and other information can be found in the Organizational & Technical Regulations.

Find the many different possibilities to advertise your company around the exhibition grounds here: Advertising possibilities [PDF]

Further information regarding the video walls can be found here: Digital Signage [PDF]

We are happy to advise you and make you an individual offer.
If you are interested or have any questions, please contact:

Anabell Condemi
Key Account Manager Advertising Services
Tel.: +49 (0)69/7575-6858

Alexandra Jafari
Project Manager Advertising Services
Tel.: +49 (0)69/7575-6028
Fax: +49 69 7575-6462

At the IAA it is possible to present your company not only by using conventional advertising media but also by means of sponsoring activities. Reach potential customers and visitors directly with exclusive branding, giveaways and ads in the IAA publications.

The following sponsoring packages are available to all interested parties:

- IAA-tickets (Press, visitor & guest tickets)
- Lanyards for journalists (incl. jackets)
- IAA W-LAN login branding
- Distribution of giveaways at selected entrances
- Distribution of giveaways or bags to journalists
- Distribution of IAA Kids World goodies to children
- Paper bracelets for children
- IAA Premiere Guide: Advertisement on back cover
- Information sheet for press conferences
- Hospitality for journalists in the CMF on September 10, 2019
- Cars for organizational purposes

Each sponsoring package is assigned exclusively to one sponsor, but partial packages are also possible.

Please use the bidding form to submit your bid and return the filled in form to Ms. Stefanie Grunow ( By submitting the filled-in form, your bid becomes binding.

If you have any questions or suggestions, please contact:
Ms. Stefanie Grunow
Telefon: +49 (0)30 897842-208

Become an official partner of the New Mobility World 2019. Increase your visibility to attract international participants and IAA exhibitors and take advantage of our great media coverage – either as a partner of the entire New Mobility World 19, of single formats or of the IAA Conference.

Further information can be found in the New Mobility World Event folder.

If you are interested or have any questions, please contact:
Mr. Stephan Reinders
Tel.: +49 30 7262 19971

Press conferences must be registered with the VDA as to coordinate dates and times with the VDA in order to avoid overlapping with the press dates of other exhibitors. The VDA sets the schedule for the press conferences. The preferences of the exhibitors are taken into account as much as possible. Press conferences can be held on the press days in the CMF (Congress Center Messe Frankfurt) or at the exhibition stand respectively.

If you are interested or have any questions, please contact:
Mr. Peter Schubert
Tel.: +49 30 897842-127

Exhibitors have the opportunity to publish their press releases online on the IAA homepage. The electronic press boxes will be accessible before the exhibition opens and can be updated regularly. The basic fee of € 270.00 includes one press release. Each additional electronic press release will be charged with € 55.00 and each additional photo with € 30.00.

In addition, exhibitors have the opportunity to publish their own image galleries (including text) on the IAA homepage. The basic fee of € 300.00 includes 5 images. Each additional picture gallery will be charged with € 75.00 (at least 3, max. 5 images).

Exhibitors can also use the press boxes at the IAA Press Center (CMF) to display their own press releases from the first press day onward (10.09.2019) on the exhibition grounds. For each press box, the VDA charges 150,00 €.

All prices are exclusive of VAT.

Further information can be found in the “Shop for Exhibitor Services”.

If you are interested or have any questions, please contact:
Ms. Ute Botterschulte
VDA Press Department
Tel.: +49 30 897842-121

For a wider reach, exhibitors can order advertising material for customer and visitor promotion such as pins and posters at the “Shop for Exhibitor Services”. Please note that the login details to the shop will be sent automatically to you after mid-May 2019.

You can order the following items at the “Shop for Exhibitor Services”:

Visitor Information Flyer

IAA poster

Guest tickets with individually designed imprint:
Capitalize on the WOW effect of using your company logo on the back of the guest tickets and invite customers, employees and visitors to the event. With an individualized ticket, your guests can not only find you more quickly and easily, you also get direct and measurable results. In addition to the well-known "paper tickets", guest tickets for the IAA can also be sent as eTickets via e-mail. The individualized tickets can be ordered in the “Shop for Exhibitor Services”.

If you are interested or have any questions, please contact:
Ms. Stefanie Grunow
Tel.: +49 30 897842-205

While registering as an IAA exhibitor, you agreed to integrate the IAA co-branding into your advertising activities as mentioned in the Exhibition Conditions.

With the explanatory IAA Co-Branding-Guideline and the IAA Co-Branding-Package the VDA provides exhibitors and media with the IAA logo and claim. They can be used to prepare the appearance at IAA or coverage about it and include free components for online and offline media as well as videos.

If you have any questions about the use and design possibilities of the modules, please do not hesitate to contact:

Katrin Kuhn
Tel.: +49 30 897842-133

Networks, digital technology, interaction: the future of mobility will continue to be the focus of the IAA 2019. In co-operation with the VDA, carIT will again publish an exclusive special issue on these multifaceted topics. Use this unique opportunity to reach visitors, exhibitors and decision makers alike with your advertorial/advertisement.

Further information will become available in June 2019.

If you are interested or have any questions, please contact:
Patrick Krumbach
Director Sales
Media-Manufaktur GmbH
Liebigstr. 2
30982 Pattensen

Tel.: +49 5101/99039-97
Fax: +49 5101/99039-61

The "IAA Spot" magazine will once again be appearing at the IAA Cars in Frankfurt in September. The VDA continues the successful cooperation with Spotpress Services GmbH. The magazine "IAA Spot", published by Spotpress Verlag, is available at the kiosk for 5 euros. As a special service, it will be distributed free of charge to visitors to the IAA in an edition of 100,000 copies. The VDA is thus supplementing the service offering to visitors with a high-quality magazine for the IAA. In addition to the IAA premieres, the "IAA Spot" includes detailed reports on other current models, topics and trends in the industry. The focus is on autonomous driving, the networking of automobiles, alternative powertrains and electromobility as well as the ideas of the "New Mobility World".

The magazine will have a size of around 220 pages and will be produced in premium optics. It offers exhibitors a forum to optimally present their products to the IAA visitors in a compact form. The "IAA Spot" will be released on September 12, 2019, the IAA opening day.

Please contact with questions or interest:

Günter Weigel
SPS Spot Press Services GmbH
Bahnhofstrasse 25
56459 Willmenrod
Tel .: +49 (0) 2663/919750