Modellvorstellung auf der IAA

Advantages & Formats

Only those who are ready for change can play a role in shaping the future. We are definitely prepared, and we are already thinking of ways to transform the IAA. Are you ready? The stage is yours.

Discover the new formats IAA Exhibition, IAA Experience, IAA Career and IAA Conference.

IAA Conference

Work together to solve the challenges of tomorrow. Make contact with the ­designers of ­future mobility.

Cooperation has always been the driving force behind innovation, and the future of mobility is no exception. Progress requires the coming together to discuss ideas, insights, and visions – an international forum for experts: the IAA Conference. It is at the center of the IAA in terms of content and is connected to New Mobility World – the meeting point for decision-makers, pioneers, and future visionaries.

Debate issues in panels at the conference, develop joint solutions in workshops, and present innovations to fellow trailblazers, unconventional minds, and people who are keen to know more. As an expert, you can seek out a challenge in the masterclass, or find inspiration in dialogue with other industries, laying the best foundation for progress.

The leading forum on the future of mobility will take place from September 11–15. Five days packed full of exciting talks, debates, keynotes, master classes and more on four stages: Great Auditorium, Main Stage, Debate Forum, and Speakers’ Corner.

The stage is yours: Join the IAA Conference and take the opportunity to present your ideas to fellow industry experts, innovators, trailblazers, and a larger public audience, find inspiration in dialogue and leave your mark on the debate of future mobility.

Please find further information about IAA Conference here.

IAA Exhibition

Help define what counts tomorrow. We are transforming exhibition space into showrooms of the future.

We are always moving, changing and heading into the future – with more than 100 years of tradition and expertise. Become part of our exhibition and find out how you can play an active role in shaping future editions of the IAA. As a team, we develop the platform for mobility and its entire value chain. Some key ideas on this front are networks, digital technology, interaction, and a forward-looking attitude. You will be in a position to set out how others perceive your brand.

The stage is all yours: Connect with your target group, the press, and opinion leaders. A diverse range of concepts, events, and modules are waiting in the wings, offering a space for your ideas and individual presentation ideas.

IAA Experience

A unique experience for everyone. We present the world of mobility in all its many dimensions.

The Agora is the heart of the IAA. The huge outdoor area houses the IAA Arena and stage, allowing visitors to enter a world of experiences with a festival atmosphere. Vehicle display areas become interactive driving routes and press events are transformed into multimedia spectacles. The individual slots on stage provide a variety of entertainment and industry content.

The stage is all yours: Would you like to let people experience your products with your brand at the center of it all? We can offer stage slots for you to host innovative press events, demonstrations, group nights, and concerts.

IAA Career

New modules for employer branding and recruitment. We offer one of the world’s most attractive marketplaces for talent.

What do a data scientist, UX designer, cloud architect and a natural language processing expert all have to do with mobility? The answer is simple: The automotive industry currently reflects the changes in our lives and work. Some professions will disappear, while new ones are being created. The IAA Career offers students, graduates and young professionals from engineering, mechanical and electrical engineering, IT and design exclusive insights and career perspectives. With IAA Career, we have created a lively meeting place for high-­potential mobility experts – the ideal platform for your staff recruitment and development. 

The stage is all yours: Organize lively talks, provide useful tips and insights to applicants, and engage people in discussion. Join from September 12 to 15 the Career Trials and Open Area at IAA Career. New perspectives, new employees!

A new timeline for the IAA