Break new ground with us at the IAA!

To help ensure the best possible preparations and a successful presentation at the IAA 2021, we have information here for exhibitors about the latest offers and the most important background material.
IAA exhibitor talking to a visitor
IAA exhibitor talking to a visitor

Become an exhibitor at the new IAA!

Only those who are ready for change can play a role in shaping the future. We are definitely prepared, and we are already thinking of ways to transform the IAA. What was once an automotive exhibition is now the international platform for mobility and B2B discussions. We present and create lasting moments at the same time, turning presentations into an engaging and ­emo­tional experience for our customers.

Anyone who is passionate about mobility and who sets the standards for the future of our industry will find an intelligent arena at the IAA 2021 – from companies and stakeholders to innovators, unconventional thinkers, and networkers. The event gives these people the opportunity to discover and experience innovative technology, to make sales, to exchange ideas with professionals in other industries, and above all to make new contacts.

We have already taken the first steps towards this future, and we encourage you to break new ground with us. Why not see for yourself how good our ideas are and become part of the IAA 2021?

IAA 2021 – Call for Pre-Booking

From September 7 until 12, 2021 the new IAA in Munich will focus on the mobility of tomorrow. With a new concept and new formats, the mobility platform at the new location offers ideal conditions for the presentation of your concepts and visions across topics and industries.

The Summit in the halls of the Munich Trade Fair is aimed thematically and in terms of staging at the B2B sector, press and professionals. The Open Space transforms the Munich city center into a mobility experience for B2C visitors. Here, the latest mobility solutions can be experienced directly on site.

For the first time you have the opportunity to share your individual preference with the Call for Pre-Booking before the registration portal opens. This provides you the best possible consideration of your information when allocating the space and a pre-booking discount of 5% of the stand rental fee.

We accept your preferences for the Summit and the Open Space until the IAA registration portal opens.

In our FAQs, we have compiled numerous organizational questions and answers about the IAA for you.

If you were not able to attend the IAA Concept Release at the beginning of July, you have the opportunity to experience it re-live.