Nils has extensive experience in strategy, digital business and innovation. He worked as the managing director at one of Europe’s leading digital agencies before he joined Audi as Head of Digital Business. In this role, he was responsible for digital services and platforms. Nils is passionate about mobility and media and was named as one of the “40 under 40” high-potential managers by the renowned German publication “Automobilwoche” in 2018. That same year Nils co-founded holoride - a spin-out from Audi focussing on the next generation of in-car entertainment. Since February 2019 Nils serves as the CEO of holoride.