Advertisement at the 65. IAA Cars 2013 in Frankfurt a.M.

The advertising possibilities are continuously updated and completed.

• IAA-Key Visual Download
• Advertisement on our official website iaa.de
• Advertisement in our official IAA-Smartphone-App
• IAA advertising materials for visitor promotion
• Advertisement in official IAA publications
• Sponsoring opportunities
• Advertising possibilities around the exhibition grounds
• Press conferences
• Press boxes

IAA-Key Visual Download

Here you can download the IAA-Key Visual. You can use it for your advertising.
Please consider the conditions of use.

Advertisement on our official website iaa.de

On iaa.de you can book a various range of banner in order to present your company.
This example page shows you the range of possibilities.

If you have any further questions please contact
Bestseller GmbH
Karl-Hammerschmidt-Straße 32
D-85609 München
Phone: +49 89/ 90119 - 508
Fax: +49 89/ 90119 - 308
Email: MesseFrankfurt@bestseller.de

Advertisement in our official IAA-Smartphone-App

Info about the IAA Car App 2013
Order terms
Order form

IAA advertising materials for visitor promotion

You can order advertising material for customer support and visitor promotion such as pins, posters and stickers from the Easyorder. You will find the prices of the individual advertising material on the order form. Please find the link of Easyorder. All services can be ordered online from the internet. It is anticipated that the log-in information for the Easyorder, i.e., the required password, will be sent to you from the middle of May 2013 by the Messe Frankfurt.
You can order the following items:

Visitor Information

Practical and compact flyer with a map of the exhibition area and most relevant information for your visit. The visitor information is available in German and English. Twelve pages, dimensions 77 × 158 mm folded, 462 × 158 mm open. Order quantity in multiples of 100 only.

Mailing stickers

Mailing stickers (upright, ca. 34 × 52 mm) with our key visual, claim of IAA Cars 2013 and standard text „We are exhibiting“. Order quantity in multiples of 500 only, i.e. 20 DIN A4 sheets at 25 stickers each.

Mailing stickers with additional imprint

Mailing stickers (upright, ca. 34 × 52 mm) with our key visual, claim of IAA Cars 2013, standard text „We are exhibiting“ and additional imprint “hall X / stand Y”. Order quantity in multiples of 500 only, i.e. 20 DIN A4 sheets at 25 stickers each.

IAA poster

DIN A1 poster with our key visual and claim. The poster is available in German and English.
    

IAA pin

Metal pin with our key visual, square (21 × 21 mm); made of stainless steel silver-in-color. Delivered in multiples of 10 pieces only.

Advertisement in official IAA publications

The VDA edits a range of publications every year for the IAA. You can use following media for your presentation:

IAA Premiere-Guide

As a special service for national and international media, the VDA publishes the “IAA Premiere-Guide” with all World-, European- and German premieres presented at the IAA. The IAA Premiere Guide will be published on the first press day both as a German/English print and online version. Exhibitors will be invited by the VDA to take part in the Premiere Guide in June 2013. The participation is free of charge.
If you have any further questions, please contact
Mrs. Sabine Steinhoff
Phone: +49 30 897842-133
Fax: +49 30 897842-603
Email: steinhoff@vda.de

Path of Innovations

All visitors who are on the look-out for the latest innovations regarding a safer and more efficient mobility can follow the “IAA Path of Innovations”. The thematic map takes you directly to the cutting-edge product launches for traffic safety and the protection of climate and environment and helps visitors to chart their own routes. Exhibitors can place an advertisement (format DIN A7 on the back side, see Sponsoring).

Press information brochure

see Sponsoring

Catalogue

You can book a various range of advertisements or a bookmark in our catalogue.
Further information can be found here:
Information brochure catalogue
Order form catalogue

Please see the section Sponsoring for further possibilities.

Sponsoring opportunities

Various sponsorship opportunities can be booked by all interested parties up from April 2013.
The following sponsoring packages are available:
1. Press information brochure: advertisement on the back cover
3. Issuing trolley cases/bags to journalists
4. PCs and printers for press accreditation and journalists’ center, W-LAN
5. Information sheet at the press conferences
6. Hospitality for journalists in the CMF (September 10, 2013)
8. Advertisement in the IAA fairground map (flyer for visitors)
9. Evening of the Automotive Industry
10. Handing out items at the entrances


Would you like to do anything else? Shall we put your company name down?
If you have any further questions, please contact
Mr. Jan Heckmann
Phone: +49 30 897842-205
Email: heckmann@vda.de

Advertising possibilities around the exhibition grounds

There are diverse billboard, multimedia-based and interactive advertising possibilities available around the exhibition grounds in order to draw attention to your stand and to your products.
A full list of the advertising possibilities can be found here.

Your contact persons are:
Mrs. Alexandra Jafari
Email: alexandra.jafari@messefrankfurt.com
Phone: +49 69 7575 6028

Mrs. Anabell Condemi
Email: anabell.condemi@messefrankfurt.com
Phone: +49 69 7575 6858

Mr. Bernd Reischl
Email: bernd.reischl@messefrankfurt.com
Phone: +49 69 7575 5160
Fax: +49 69 7575 6462
www.advertisingservices@messefrankfurt.com

Please note that all other advertising activities have to take place on your own stand area and must not cause any obstructions and disturbances on aisles or adjacent stands. More information on this and other issues can be found in the „Organizational and Technical Regulations“.

Press conferences

If you are planning a press conference, you can do this on the press days either in the CMF (Congress Center Messe Frankfurt) or on your stand. Press conferences on press days must be registered with the VDA. In order to avoid overlapping with the press dates of the other exhibitors the VDA determines the timetable. The VDA will take exhibitor preferences into account.

Please contact the press department:
Mr. Peter Mair
Phone: +49 30 897842-125
Fax: +49 30 897842-603
Email: mair@vda.de

The dates of the press conferences are put together by the organizer on the internet and in the „IAA Press Information Brochure“ (see also section “Sponsoring”). You may specify a firm representative in this brochure in the Service form under “Contact person for Journalists”. This service is free of charge.

Press boxes

At the IAA press centre (CMF) there are shelves for exhibitors to display in-house press information. The service is available beginning on the first press day (Sept. 10, 2013).

Exhibitors may also publish press information on the official website of the IAA Cars www.iaa.de. The electronic press compartments will be accessible before the fair opens and will be regularly updated. Because the IAA website receives millions of hits before and during the motor show, it provides you with great advertising opportunities and the possibility to make your press releases available to a wide audience.

Further details regarding e.g. costs can be found within the brochure Services Offered “Easyorder”.

The contact person for press matters at the VDA is:
Mrs. Ute Botterschulte
Phone: +49 30 897842-121
Fax: +49 30 897842-603
Email: botterschulte@vda.de

If you would like to find out more on this and other issues (e.g. Easyorder-orders) you will find information in the booklet „Organizational and Technical Regulations”.