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Driven by ideas

Key Visual for the 66th IAA Commercial Vehicles

“Driven by ideas” is the slogan of the 66th IAA Commercial Vehicles, which will be held in Hannover from September 22 to 29, 2016. The IAA’s new key visual accordingly presents vans, trucks and buses as innovative, modern and digitally connected. In a growing global economy where digitization is marching forward, the development of commercial vehicles continues all the time so they are destined to be a driving force for Industry 4.0.

“Commercial vehicles make the intelligent connections between markets and people,” said Matthias Wissmann, President of the German Association of the Automotive Industry (VDA), as the IAA key visual was unveiled today.

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